A to Z Marketing Services — Learn About Who We Are
Having acquired experience across various industries and with organizations both small and large, Yeni and Lue Torres founded A to Z Marketing Services with the intent to leverage their unique skill sets and business experience to focus specifically on meeting the marketing needs of small business customers in Metro Phoenix and throughout Arizona. As small businesses attempt to manage marketing across online and offline channels, many of these businesses are recognizing the complexity of managing a company’s marketing activities across different channels.
In fact, many small businesses have been hesitant to take advantage of the opportunities that are available to them by implementing strategies that take advantage of both online and offline channels. This has placed small businesses at a disadvantage relative to larger competitors that have more resources. It is with the recognition of the opportunities that many small businesses have yet to capitalize on to help grow their businesses that A to Z Marketing Services was created.
Our mission is to support the growth and success of small businesses by identifying and implementing the marketing strategy that best enables a company to achieve its business objectives. This starts by clearly defining what those objectives are, completing an evaluation of the current situation, and implementing the strategy and tactics that will best allow a company to succeed.
As a local, family-run business in Arizona, A to Z Marketing Services is dedicated to supporting other small businesses in our community to succeed in the marketplace. Small businesses success leads to a more prosperous community and allows individuals to achieve their dreams through hard work and dedication. We hope to do our part to help contribute to the success of our fellow Arizonans!
Focused on Small Business Marketing Success
Proudly Serving Phoenix and the Greater AZ Market
Our Approach to Marketing
At A to Z Marketing Services, we believe that each business has its own unique strengths and capabilities that can enable it to succeed in the marketplace. Likewise, the opportunities to achieve success are also unique and vary from business to business. While much of our focus is on digital marketing, we recognize that no single tactic is best and that certain tactics and marketing channels are better in certain instances. That’s why A to Z is in our name. We don’t focus on one single strategy, tactic, or even acronym to help a business succeed. While we may choose one tactic over another, our approach is to evaluate the needs of our clients and pursue the strategy and tactics that are the best fit for the business.
Meet Our Owners and Co-Founders
Yeni Torres
Owner and Co-Founder
A graduate of California State University, San Marcos, Yeni has called Arizona home for over 5+ years and has over 10+ years of experience in sales. Yeni has extensive experience with small home services companies to support their business growth and has also driven sales and customer acquisition for large multi-national corporations.
Lue Torres
Owner and Co-Founder
A graduate of California State University, San Marcos and San Diego State University, Lue has called Arizona home for over 5+ years and brings over 7 years of marketing experience in various industries and across multiple different roles. Lue has experience working with both small businesses and large multi-location businesses.
Marketing Certifications
To ensure our clients receive the best possible service, we are committed to acquiring and maintaining the certifications that demonstrate our proficiency with the platforms and tools that are of importance to the marketing strategies and tactics that we implement. For this reason, we regularly complete the necessary trainings, course material, and examinations to obtain the relevant marketing certifications.
Google Ads Search Certification
According to Google, the Google Ads Search Certification allows individuals to demonstrate their mastery of the fundamentals of building and customizing effective Google Search Campaigns.
Google Analytics Individual Qualification (GAIQ)
According to Google, the Google Analytics Individual Qualification (GAIQ) allow individuals to demonstrate their understanding of advanced Google Analytics concepts.
Google Ads Display Certification
Microsoft Advertising Certified Professional
According to Microsoft, the Microsoft Advertising Certified Professional program gives individuals the training and resources to become a Microsoft Advertising expert.
View Our Microsoft Advertising Certified Professional Certification
A to Z Marketing Services is committed to providing the best possible service to our clients. Please feel free to reach out to us regarding any questions you may have about our services or to schedule a free 30-minute consultation.
Have a Question?
Reach out to us over the phone, send us an email, or submit a message via our website. We'll get back to you as soon as possible.
Learn How We Can Help You
Schedule a free 30-minute consultation. We'll learn more about your business and discuss the ways to help you meet your business objectives.